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SCG Group aims for tech-driven infrastructure solutions via sustainable means

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New Delhi (India), January 19: Urbanisation has been an essential component of economic growth and contributes significantly to every nation’s economy. Our cities are predicted to contribute 75% of India’s national income by 2030, according to a joint report by CBRE and CREDAI. As a result, the Indian construction industry is anticipated to capitalise on significant opportunities in the coming years.

Let us understand more about the biggest JV between SCG group and Big Blocs Construction Ltd. in providing necessary tech-driven urban infrastructure solutions through sustainable and cost-efficient construction practices.

In conversation with Mr. Abhijit Datta, MD of SCG International, on how an Iconic brand is all set to pave the way for urban infrastructure through the most advanced technologies and materials.

1. Could you throw some light on SCG, as an iconic brand in the construction industry?

A- SCG started in the year 1913, a 109-year-old company. We started as a cement company and expanded into the building materials and chemical business. We have 54,000 employees, out of which around 17,000 are outside of Thailand. We have Lots of operations outside of Thailand.

SCG has 3 major businesses, building materials, chemicals, and packaging. We occupy the leading market positions in chemical & packaging. The combined revenue of SCG- is 16.5 billion USD$, half of the revenue is from Thailand and the remaining half from other countries.

We add high-value products, we develop service solutions and products. SCG International is the number 2 player in the world for ceramics. SCG International has a reasonably large FCB manufacturing facility, which we also supply to India. We also have a wide range of products in cement and building material space too.

SCG International takes its sustainable practices very seriously in fact we consistently rank in the Dow Jones sustainability index, ratings too. SCG International commits to achieving net zero by 2050 and as progress, we have also committed that by 2030 we will reduce greenhouse gas emissions by 28%. Our commitment also lies in reducing the withdrawal of underground water by about 23%. Hence we always keep a tab on the environmental impact of our practices and devise ways we can improve.

2. Can you kindly share more specifics of this partnership?

A- We believe in having long-term partnerships since time immemorial. SCG has always had great partnerships with big brands in the world such as Toyota, Mitsubishi, Dow chemicals, Mitsui chemicals, Chandra Shri, VC, Delta Labs, Kubota and so on.

In India especially because we do not know the local business practices and the market. But we bring the strength of products/solutions and best industry practices. Thus by partnering with local business leaders, we can take advantage of both strengths in bringing innovative building materials to India.

3. How will this partnership impact the customers of both organisations?

A-This partnership is envisioned to solve some crucial challenges in the Indian construction market. The major challenges include:

  • Speed of construction
  • How do we make sure our construction sites are environmentally sustainable

4. How do we make sure we get better quality

Over the last 100 years, SCG has acquired a lot of experience in building materials manufacturing & innovation. We have achieved excellence in process & technology and would like to introduce them to the Indian construction market. What we envision is to bring products that are SMART i.e: the products need to be fast and achieve faster outputs. EFFICIENT i.e: more productivity, fewer labourers and CLEAN Construction Sites, i.e: environmentally sustainable construction sites and business practices. To achieve this we believe we need to grow more & more modular.

5. Why did SCG International choose Gujarat and Big Bloc for starting the first manufacturing facility in India?

A- Gujarat, has a positive work culture, availability of resources & raw materials, and electricity is not a problem. More than anything it is a great partnership with Big Bloc that helped us decide on starting our first wall panel facility in Gujarat. Trust is the foundation of a partnership. There is an element of trust and a common vision of what we want to achieve in India and how we want to have a synergy between our common strengths.

6. What are the reasons for investing in the Indian market?

A- First, there is a rapid growth of construction in the Indian market. Many professional groups have projected that India will become the number 3 construction market by 2023. The long-term growth is very strong. Second is rapid urbanisation and people moving to bigger cities, construction is going up.

Third, we believe there is a gap and a potential to improve construction technologies and practices in India. This is where we foresee using our strengths.

7. What customer problem/solution does this partnership address at large?

A-Wall panels can save labour costs and time, they are faster than bricks /blocks and are installed with tongue and groove. The Panels are solid, strong and long-lasting. The fire rating is very good, we are exporting to Australia and fire in that country is a hazard. The energy saving is good because it’s aerated and therefore it works as thermal insulation so the energy cost is less. Light weight around 53 kg/sqm and easy to carry.

8. What is SCG International and how is it related to SCG?

A- SCG International is a subsidiary of SCG group and when we enter emerging markets like Africa, India, the Middle East and Bangladesh, SCG starts with SCG International.

We come in and test the waters and explore opportunities. We do end-to-end supply chains in 20 countries in the world. We have started the green EV business in Thailand and are looking to make it an impactful one.

9. How do you see your vision for India with this new JV and its impact?

A- To achieve our vision of this partnership, we need to combine our strengths with a local partner. The vision is to bring a strong partnership and bring this new way of construction into the Indian market.

The first product is the AAC wall panel, produced in Thailand under the brand name Q-Con. It’s present in the Thailand market for about 25 years now and has investments in Indonesia as well.

We have brought it to India under the brand name ZMARTBUILD. Registered in India as our Trademark and marketed as ZMARTBUILD Wall Panels.

10. Now that the land acquisition has taken place how long will it take for the commercial production of the wall panels to start?

A- We have more than 3100 projects of Wall panels in Thailand. With the increase in a high-rise, residential buildings in Thailand faced an issue of on-time project completion with cost savings. Q-Con wall panels solve just that.

In India, we have started supplying the wall panels since it was shipped from Thailand. The freight charges were high. Looking at the construction trends and projecting the wall panels demand in India we decided to start the manufacturing facility here.

Currently, we have 10+ projects, namely in Jaipur, Rajasthan, Pune, Gujarat and many others in the pipeline. We estimate that by the 3rd quarter of the financial year, the facility will be ready and more ZMARTBUILD Wall Panel products will be available for the Indian market.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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Entrepreneurship

Altus Luxury Living – Endless options where limits are always evolving

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Altus Luxury Living by Adetee Sawhaney is one of the finest expressions of what can be described as a ‘contemporary global Indian’ traversing the world of fine living at its best. Over time, the brand has come to symbolize an extraordinary reinterpretation of quintessential Indian sensibilities in design, material and craftsmanship so as to constantly appeal to an ever-evolving audience. Altus Luxury Living has recently moved to the tony location of South Delhi at 343, Sultanpur, MG Road, New Delhi. www.altusluxuryliving.com

Sharing the design philosophy, Adetee Sawhaney, Principal designer and mentor, Altus Luxury Living, says, “The constant dialogue in unison between art and craft often treading into unfamiliar territories enables us to offer you a wide range of stunning interior solutions from one-off bespoke furniture pieces to a full interior design service of an exceptional standard. The vividity of possibilities in imagination is brought to life through in-house capabilities in the manufacturing of furniture, glass and mirror work, metal, and furnishings. Every creation from our stable bears a hallmark of originality, authenticity, uniqueness, and luxury.”

Adetee’s life journey is a narrative driven by her unbridled passion for creativity. She started her career with advertising and thereafter went on to express her irrepressible imagination through art before adopting the world of interior design as the canvas to express her creative individuality. The common thread weaving her journey of more than two in decades in design has been the unique ability to amalgamate art and craft in new and imaginative forms, be it interior solutions, bespoke furniture pieces, art, gifting, invites or whatever else invites her creative instincts. Each of her creation embodies her quintessential philosophy to “Live Artfully”.

It’s been over two decades now and today her name is synonymous with several beautiful spaces in India and beyond. A winner of numerous awards and accolades in India and abroad, she has succeeded in establishing brand Altus as one of the foremost names in the world of fine luxury living.

“The foremost requirement for a designer is to step into the life of the inhabitants of a space, to identify with their individuality, and to imagine and create a space for them which is in sync with their sensibilities. At the same time, it needs to be carefully ensured not to impose on them what is essentially not in alignment with their being.” Explains Adetee

Altus Luxury Living – Turnkey

We manage your project starting from the conceptualization of design at the ‘bare shell stage’ to its execution. The holistic approach extends beyond the regular interior design service- to strategize every detail of your project from inception to its complete execution. All aspects including conceptualization, space planning, civil treatments, wall and ceiling finishes, home accents, manufacturing of furniture, kitchens, and wardrobes along with art are taken care of by us.

Design Advisory

For those who may not require the entire spectrum of turnkey solutions from us, we also offer design advisory services. Herein, we provide the required design inputs that you may seek for undertaking execution at your end. We are even happy to guide your execution team towards obtaining results that are at a minimum possible variance from what our turnkey services are unfailingly guaranteed to deliver.

Furniture inputs that you may require for undertaking the execution at your end

With its in-house manufacturing capabilities including craftsmen bringing to life the extraordinary designs we are known for, you are guaranteed to enjoy our bespoke furniture pieces which are as much functional as they are artful. This confluence of art and craft, skillfully transformed into products incorporating complex techniques, minute detailing, multiple elements and diverse styles is a truly sensual experience in visual statements that evoke an unparalleled sense of emotion.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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Why Do Beginners Invest in Cryptocurrencies Like Cardano and Big Eyes Coin?

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There is a lot of money in the world of cryptocurrencies, and that is a given. The idea of getting involved in crypto can be scary for beginners and with so many coins and platforms out there, it can be difficult and daunting to know where to start, which cryptocurrencies suit your interests best, and which ones are the most reliable.

Navigating what coins are best to invest in is vital for newcomers to the market, and there are plenty out there to get stuck into and earn from.

Cardano is a prestigious cryptocurrency and has a big community supporting and investing in it. It is a well-established space that is always high-ranking on Coin Market Cap. To compare, Big Eyes Coin is a presale project that has not yet secured a space on the market. However, it is hitting impressive numbers even in the presale stages.

Let’s discuss the success of these two cryptocurrencies and why beginners should consider investing.

Big Eyes Coins Is Perfect For Crypto Beginners

Big Eyes Coins Is Perfect For Crypto Beginners

Big Eyes Coin is a crypto cathouse with multiple features and functionalities to charm feline lovers who are fascinated and intrigued by crypto across the globe. Raising over $17.5 million in presale stages, this meme token is already reaching great heights of success!

The cat-tastic cryptocurrency is going above and beyond any standard coin on the market, and excellent additions include charity wallets where earnings go to specific organisations saving the oceans. They also have an exclusive NFT space in development, the NFT Sushi Crew. This will allow community members to own original and exceptionally cute content!

The community-led defi token is a safe space to allow people to chat and learn about everything crypto, cats and other cute content! The light-hearted nature of meme tokens means they are perfect for beginners to invest in as they allow the community to have fun while earning and learning.

Big Eyes Coin is also giving back to the community and new investors. When purchasing the coin, using the code LAUNCHBIGEYES200 will not only give each buyer a 200% bonus, but it will push the launch of the platform forward! Big Eyes Coin will be live very soon, so make sure to use the code and watch Big Eyes Coin take over!

Become A Visionary With Cardano

The proof-of-stake blockchain is designed to connect visionaries and innovators across the world to bring about positive global change. It is one of the biggest blockchains to successfully use a proof-of-stake consensus mechanism.

The platform aims to redistribute power from unaccountable structures to individuals, helping to create a society that is more secure and transparent.

The platform has big ideas for the online world, how cryptocurrencies work and how they will continue to innovate the space for every user and investor. They are continuing to provide a secure and revolutionary platform for people across the globe. It would be more than a little foolish to not hitch along for the ride.

There is plenty of room for beginners in the crypto industry, and even more platforms that will help you not only understand the space but enjoy it and earn along the way. Want to get involved today? Check out the links below right now to begin your crypto career.

Big Eyes Coin (BIG)

Big Eyes Coin is also giving back to the community and new investors.
Big Eyes Coin is also giving back to the community and new investors.

Presale: https://buy.bigeyes.space/

Website: https://bigeyes.space/

Telegram: https://t.me/BIGEYESOFFICIAL

Disclaimer: This article is a paid publication and does not have journalistic/ editorial involvement of Hindustan Times. Hindustan Times does not endorse/ subscribe to the contents of the article/advertisement and/or views expressed herein.

The reader is further advised that Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.

Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the views, opinions, announcements, declarations, affirmations etc., stated/featured in same. The decision to read hereinafter is purely a matter of choice and shall be construed as an express undertaking/guarantee in favour of Hindustan Times of being absolved from any/ all potential legal action, or enforceable claims. The content may be for information and awareness purposes and does not constitute a financial advice.

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Sarafa Bazar India launches new video ad campaign – Vyapar ko Upgrade karo

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Sarafa Bazar India, one of the renowned B2B jewellery marketplaces is making a revolution in the new-age ornament industry. With a first-of-its-kind vision and exquisite jewellery designs, the platform is manifesting a strong position among buyers, sellers, manufacturers, and wholesalers. Founded under the able leadership of Archit Jain, the online jewellery B2B platform has expanded its footprints all across the country.

Now, recently the company accomplished another milestone when Mr. Joy Allukas MD of Kerala-based jewellery retail chain Joyalukkas, appreciated the concept of Sarafa Bazar India and encouraged the entire team for their strenuous efforts in bringing a difference in the realm of jewellery.

Founder & MD of the Joyalukkas Group, Mr. Joy Alukkas, launched the video ad in KGJS, Kochi exhibition. The video ad aims to educate jewellery retailers and wholesalers about the thriving online jewellery market and how they can get the latest jewellery designs at affordable prices while sitting in the comfort of their shops.

The video ad celebrates the campaign ’Vyapar Ko Upgrade Karo – Sarafa Bazar Karo’ to make people aware of the progressive initiative proposed by the brand Sarafa Bazar India. The company is making every attempt to inspire jewellery wholesalers and retailers to collectively use Sarafa Bazar India mobile app for diverse collections, excellence quality, and competent prices.

To Watch the video, Click: https://youtu.be/ZqRPbBZJz38

Taking into consideration the rising demands of wholesalers, retailers, and buyers for the latest jewellery assortment, Archit Jain incepted Sarafa Bazar India. This platform aims to make your B2B purchasing and selling jewellery hassle-free. Hence, the brand-new corporate video which is in line with the vision to collectively strive to induce profits in the jewellery business is creating a huge buzz among the target audience.

Over time, Sarafa Bazar India has introduced revolutionary concepts that meet the dynamic needs of customers and entrepreneurs from all over the country. To its credit, the firm has till now successfully received more than 30,000 downloads on its app. Now, this new initiative is also helping the firm to mark its strong footing in the B2B jewellery industry.

The platform hosts jewellery manufacturers and wholesalers from 15+ cities across India and offers all kinds of jewels from gold, diamond, italian, silver, and platinum to many more. As a leading B2B jewellery marketplace —capturing the essence of treasures and highlighting the diversity that the industry offers, Sarafa Bazar India has come a long way ahead.

Sarafa Bazar India works with a vision that if anyone wants to search for a manufacturer/wholesaler/dealer related to the jewellery industry he can simply logon to Sarafa Bazar India mobile app. It does not matter whether they are sitting in Punjab, Uttar Pradesh, Madhya Pradesh, Tamil Nadu or any other place, Sarafa Bazar India will help them find manufacturers and wholesalers of all kinds of gems and jewellery.

Therefore, if you are new in the jewellery business or looking forward to embracing yourself with a magnificent jewellery collection then head no other than Sarafa Bazar India.

Disclaimer: This article is a paid publication and does not have journalistic/editorial involvement of Hindustan Times. Hindustan Times does not endorse/subscribe to the content(s) of the article/advertisement and/or view(s) expressed herein. Hindustan Times shall not in any manner, be responsible and/or liable in any manner whatsoever for all that is stated in the article and/or also with regard to the view(s), opinion(s), announcement(s), declaration(s), affirmation(s) etc., stated/featured in the same.

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