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Ultimate Kho Kho takes giant leap in viewership with massive 164m reach

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After a spectacular entry into the Indian sporting industry with a highly successful inaugural edition, Ultimate Kho Kho has achieved yet another milestone as the latest YouGov Report revealed that the league reached a massive audience of 164 million across various media touch points, emerging amongst the top-3 non-cricket leagues in India.

Presenting the indigenous sports in an exciting-revamped avatar, Kho-Kho which is largely perceived as a rural sport, managed to capture the imagination of the urban elite viewers with an equal split of urban and rural viewers and 70% audiences from SEC AB.

According to the YouGov Sports report, 41% of the overall viewing base was female audiences, which is quite good for fairly a new sport on television.

The success of Ultimate Kho Kho shows the audience’s readiness to accept a new sports format if it is positioned in the right manner. Efforts put into showcasing Kho-Kho as new age sport and producing the event with world-class standards really paid off as not only in form of high reach and stickiness but also Ultimate Kho Kho was the top performing league for the inaugural season in the past five years across all leagues.

Season One of the Ultimate Kho-Kho was telecast on Sony Sports Network as well as streamed live on SonyLIV across multiple channels and in 5 languages. The inaugural Season was produced by RISE Worldwide with 19+ cameras including the first-ever Spidercam in indoor sports in India.

“What stood out was the high time spent on highlights, which saw a total viewing of 5825 hours. That means despite some major international tournaments, including the India-Pakistan clashes in the Asia Cup, the fans were keen on taking the remote control back to enjoy Ultimate Kho Kho. The edge-of-the-seat action also introduced a whole new sport to the millennial and Gen Z audience as it clocked 148 million reach on social media as well, with 225 million video views and 60 million interactions across social media platforms. What is also heartening is the strong response both from rural and urban for such an age-old and heartland sport in India,” said Ultimate Kho Kho CEO Tenzing Niyogi.

Inaugural Season managed to get higher traction not only in franchisee states (Maharashtra, Tamil Nadu, Andhra, Gujarat, Odisha and Rajasthan) but also in other states such as Karnataka, Delhi, Punjab, Madhya Pradesh and West Bengal.

Ultimate Kho Kho has also achieved a net media value of INR 132.5cr with the sponsor branding on floor mats and perimeters assuring the maximum visibility given the format of the game, camera angles and court size. It reflects the strong potential for sponsors in terms of Return on Investment (ROI).

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Tottenham vs Manchester City, Premier League Live Streaming: When and Where | Football News

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Manchester City will face off against Tottenham in the Premier League match on Sunday. Both teams are coming off having secured victories in their previous matches. The City overpowered Wolves 3-0 in their previous match while the Tottenham defeated Fulham 1-0 in their last game.

Heaveyweights Manchester City are currently placed in the second position with 45 points. On the other hand, Tottenham are at the fifth spot with 36 points. The City team are in tremendous form having lost just three matches this season.

As the likes of stars Cristian Romero, Harry Kane, Ivan Perisic, Kevin De Bruyne and Jack Grealish are expected to participate, the contest offers plenty of excitement for the fans.

Here are the live streaming details:

When will the Premier League match between Manchester City and Tottenham take place?

The Premier League match between Manchester City and Tottenham will take place on Sunday, February 5, 2023.

Where will the Premier League match between Manchester City and Tottenham be held?

The Premier League match between Manchester City and Tottenham will be held in Tottenham Hotspur Stadium.

What time the Premier League match between Manchester City and Tottenham start?

The Premier League match between Manchester City and Tottenham will start at 10:00 PM IST.

Which TV channels will broadcast the Premier League match between Manchester City and Tottenham?

The Premier League match between Manchester City and Tottenham will be broadcast on Star Sports network.

Where will the live streaming of the Premier League match between Manchester City and Tottenham be available?

The live streaming of the the Premier League match between Manchester City and Tottenham will be available on Disney+ Hotstar app and Jio TV.


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Habitat for Humanity organises 4th edition of Charity Golf Tournament in Mumbai

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Habitat for Humanity India, a leading housing non-profit organisation, organised the fourth edition of its charity golf tournament at the prestigious Willingdon Sports Club in Mumbai. The proceeds from the charity golf tournament will be used to build energy-efficient homes in Maharashtra.

Corporate executives and prominent business personalities participated in this charity golf tournament. Names like Harsh Mariwala, Founder and Chairman – Marico; Tarun Rai, Executive Director Strategic Initiatives, APAC – Wunderman Thompson; Dev Bhattacharya, Group Executive President – Aditya Birla Group; Harjit Singh Chauhan, Chief Executive Officer – Tata Teleservices; Akshay Kilachand, Kilachand Group; Ajith Sundaresh, Finance Lead for Global Delivery and Chief Financial Officer for India and Philippines, Wells Fargo; Sudhir Jain, Managing Director and Chief Risk Officer – Bank of America and Nikhil Srivastava, Partner and Managing Director, Head of India Private Equity at PAG participated in the Charity Golf Tournament.

“Those of us who have always lived in adequate housing may not have seen firsthand the struggles that many people endure every day just to survive without the protection of a house. I feel privileged to be part of this cause. Energy-efficient homes will definitely help people in need of decent shelter build strength, stability and self-reliance,” said Ajit Agarkar, former Indian cricketer.

Commenting on the Charity Tournament, Dr. Rajan Samuel, Managing Director, Habitat for Humanity India said, “Energy-efficient homes are the key to mitigate the impact of climate change. Through the fourth edition of the Charity Golf Tournament, we aim to build awareness and mobilise resources for the building energy-efficient housing for families from the low income group. By building homes that are designed to conserve energy and resources, we are not only creating a safer and more comfortable living environment, but also reducing the financial burden on families and communities. I want to thank all the participants who took their time off to support this urgent cause.”


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Lionel Messi’s goal helps PSG beat Toulouse 2-1 | Football News

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After Lionel Messi’s second-half goal helped a lackluster Paris Saint-Germain beat Toulouse 2-1 to move eight points clear at the top of the French league, the team was urged to lighten their superstar’s load.

Messi struck with a typical curling strike in the 57th minute following a move with Morocco right back Achraf Hakimi, who drew PSG level late in the first half after free kick specialist Branco van den Boomen put Toulouse ahead in the 20th.

PSG was without injured forwards Kylian Mbappé and Neymar and relied heavily on Messi, who hit the post during stoppage time. Without Messi, who has hit 98 goals for Argentina, PSG would have struggled more.

“Messi was a very important driving force for us, given his goal and the chances he created. I’m asking the team to play for him and to work for him. He must be relieved of certain duties,” coach Christophe Galtier said.

“His teammates must intensify their efforts to win the ball back and to create spaces, so that he can spray around his passes which are so rare.”

PSG needs Messi with Bayern Munich coming up on Feb. 14 in the first leg of their round-of-16 game in the Champions League.

Mbappé is out for at least three weeks after sustaining a left thigh tear. Neymar is having treatment for a sore adductor and missed his second straight game. PSG’s injury woes increased when Portugal midfielder Renato Sanches went off injured early with a thigh injury.

PSG had lost two and drawn one of its previous five matches, and fell behind in the 20th when Van den Boomen’s free kick from the right flew past stranded goalkeeper Gianluigi Donnarumma into the left corner.

After Marquinhos hit the post with a header from Messi’s corner, PSG equalized with a fine 20-meter strike from Hakimi in the 38th.

But Marquinhos appeared offside on Messi’s goal, to the frustration of sarcastic-sounding Toulouse coach Philippe Montanier.

“I don’t know the rules of refereeing so well but I did play in goal for 30 years,” he said. “So I know that it’s difficult when a player gets in the way of the ball.”

OTHER MATCHES

Kosovo winger Edon Zhegrova equalized with a volley and set up substitute Rémy Cabella’s volleyed goal in the 85th minute as Lille won at Rennes 3-1 to move two points behind Rennes in fifth spot.

After scoring in the third minute in midweek, forward Amine Gouiri netted after only 28 seconds for Rennes.

Also, Alexandre Lacazette scored his 13th goal of the campaign — level with Mbappé — as Lyon won at Troyes 3-1.

Second-placed Marseille needs to beat Nice at home on Sunday to stay five points behind PSG ahead of their clash on Feb. 26.

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